Question 1

What is Sales Central, and what do you actually do?

Accepted Answer

Sales Central builds and runs your outbound pipeline end to end. We identify the companies and decision-makers most likely to buy, write outreach tailored to each segment, send it from dedicated infrastructure, and manage every reply through to a booked meeting. It is all built inside your own accounts and run for you, so you get qualified conversations without doing the work. After the 90-day build the system is yours: keep us operating it, or bring it fully in-house.

Question 2

How is this different from other lead gen agencies?

Accepted Answer

Most agencies send a static list the same message and hope. We build a signal-based system around your market: we identify prospects showing real buying intent, write copy tailored to each segment, and manage the full pipeline through to closed deals. You see everything as it happens.

Question 3

Why not just build this in-house or hire an SDR?

Accepted Answer

You can, and some companies should. But doing it well means buying and maintaining data sources, sending infrastructure, and sequencing tools, then hiring someone who already knows how to run all three together. That is months of setup and a senior salary before the first campaign lands. We bring the stack, the playbooks, and the operators on day one, and after the 90-day build you own the whole documented system, so you are never dependent on a single hire.

Question 4

Isn't outbound dead? My inbox is full of AI spam.

Accepted Answer

The spray-and-pray version is dead, and the spam in your inbox is the proof. Blasting a generic message to a huge list stopped working years ago. What we do is the opposite: a focused list of the right accounts, copy tailored to each segment, and a human reviewing everything before it sends under your name. We measure replies and meetings booked, never opens or send volume.

Question 5

What types of companies do you work with?

Accepted Answer

We work with B2B service firms where client relationships are high-value and long-term, companies whose engagements are significant enough that precision and relevance in outreach matter more than volume. If your growth depends on building trust with the right decision-makers rather than generating mass inbound traffic, this is built for you.

Question 6

What if you haven't worked with my industry before?

Accepted Answer

Our process is built to get up to speed fast in any B2B market. The discovery workshop exists to pull your industry's language, buyer priorities, and objections into the system before we write a word. The mechanics, finding the right accounts, reaching them cleanly, and iterating on what lands, work the same whether we have run your exact vertical before or not. Where a market has quirks, we surface them early rather than guess.

Question 7

Do you do LinkedIn outreach too?

Accepted Answer

Yes. We run multichannel outreach across both email and LinkedIn, sequenced so the right touch reaches the right person at the right time. Channel coverage is part of how we scope your engagement.

Question 8

Can you work with companies outside the US?

Accepted Answer

Yes. We define your target markets with you during the discovery workshop, and outreach can be built for buyers in whichever regions matter to your business.

Question 9

What happens in the first 90 days?

Accepted Answer

Days 1 to 45 are the build: we set up your infrastructure inside your own accounts, research and segment your market, write the copy, and take campaigns live. Days 30 to 90 are scale and optimization: real reply data shows which segments and messages are landing, and we double down on what converts every week. At day 90 you have a complete, documented system running on your own domains and tools, and you choose what happens next: keep us operating it, or run it in-house.

Question 10

Do I own the system, or does it stop working if we part ways?

Accepted Answer

You own it. Everything is built inside your own domains, tools, and accounts, and every process is documented as we go. That is the core of how we work: at the end of the 90-day build you have a complete, working system that does not depend on us. You decide whether to keep us operating it or run it in-house, and if we ever part ways, the system stays with you.

Question 11

How quickly can campaigns launch?

Accepted Answer

Your sending infrastructure begins warming up within the first week. While warmup runs, we build your targeting, segmentation, and copy. First outreach typically goes live within 3-4 weeks of kickoff, with initial results visible by the end of month two.

Question 12

How does the sending infrastructure work?

Accepted Answer

We never send from your primary domain. We set up dedicated lookalike domains and mailboxes under your own accounts, fully authenticated with SPF, DKIM, and DMARC, and warm them up before any campaign goes live. Each mailbox sends at human volume so your outreach stays clean and out of spam, and your main domain reputation is never at risk. Because it all lives in your accounts, the infrastructure is yours to keep at hand-off.

Question 13

Will this damage my domain reputation?

Accepted Answer

No. We send from dedicated infrastructure that is kept separate from your primary domain, with full authentication and a structured warmup. Protecting your sending reputation is the foundation of everything we do.

Question 14

Do you write the emails, or do I?

Accepted Answer

We write all of it. Every sequence and variant is created by our team and sent to you for approval before anything goes live. You keep final say over your messaging without having to do the writing.

Question 15

What does working together actually look like?

Accepted Answer

You get a dedicated point of contact and a shared channel with quick response times. Onboarding starts with a discovery workshop to align on goals and targets. From there we run the system and keep you close: weekly reports covering the numbers that matter, plus a plain-language rundown of what we learned and what we changed. You always know exactly where things stand without having to chase us.

Question 16

What visibility do I have into the campaigns and pipeline?

Accepted Answer

Full. You review messaging before it sends, you see every reply in real time, and you receive weekly performance reports covering opens, replies, positive replies, meetings booked, and pipeline status. Meeting transcripts, pre-call briefs, and client-by-client tracking are part of the system.

Question 17

What results can I expect?

Accepted Answer

Realistic framing: infrastructure warms in the first week, first outreach goes live within 3-4 weeks, and initial results show by the end of month two. From there we optimize continuously and report the real numbers every week rather than vanity metrics.

Question 18

What if the campaigns don't work?

Accepted Answer

Outbound is an iterative system. Every campaign produces data on what is landing and what isn't, and we refine targeting and messaging on a continuous basis. When something underperforms, we change it. That is the job.

Question 19

Do I need to provide anything to get started?

Accepted Answer

Just your time for the initial discovery workshop. We handle everything else: infrastructure setup, market research, targeting, copywriting, campaign management, and reporting.

Question 20

How much does Sales Central cost?

Accepted Answer

Pricing is scoped to your engagement: the channels you use (email, LinkedIn, or both), the number of target markets that need their own copy, and your monthly lead volume. There is no separate setup fee; the build is part of the 90-day engagement. We walk you through exact numbers on the discovery call, once we understand what you actually need.

Question 21

What's included in the setup?

Accepted Answer

Everything needed to launch: infrastructure, market research, segmentation, copy, and integrations, all built inside your own accounts. It is part of the 90-day build rather than a separate surprise invoice, and it is yours to keep.

Question 22

Is there a minimum commitment?

Accepted Answer

Yes. The 90-day build is a three-month minimum, because that is the time it takes to build, launch, and optimize a system that actually performs. That is the whole commitment. After the build, the fully documented system is yours: continue with us month to month, or take it in-house. There is no long lock-in beyond the initial 90 days.

Questions, answered.

The basics

Is this a fit?

How it works

Working with us

Pricing & commitment

Still have questions? Let's talk.